First impressions are everything. As a dog walker, you only have a short time amount to win over a potential customer. With so many walkers and pet care services out there, what does it take to stand out to potential clients? To answer that we examined thousands of bios that Barkly dog walkers had written about their services and profiles. A good dog walker bio is key to convincing a customer that you are the best person to care for their beloved pet. Dog walkers are an incredibly diverse group, but the qualities they have in common will provide insights into what makes a great bio.
Highlight Your Walking Experience
The quality that dog walkers most often highlighted is their experience. In fact, almost half of walkers mentioned their experience in their bio’s headline. Experience can mean everything from previous professional pet care, volunteering at a shelter, or caring for your own dog.
Customers want to know that their dog walker has done the job before and knows what they are doing with animals. They will feel more comfortable with someone knowing that they’ve been walking for years or have cared for dogs their whole life. Telling customers how much experience you have can go a long way to building trust. There are steps you can take to gain experience before you start walking like becoming Pet First Aid and CPR certified.
Show You Are a Dog Lover
Three different variations on the word love appear in the top 10 qualities. This passion continues through to other qualities that showed up repeatedly. Walkers also used words like energetic, caring, and passionate multiple times.
Customers want someone who will love their dog as much as they do. Demonstrating your love of pets helps reassure a potential customer that you that you are truly passionate about what you do. There is a vast difference between a walker who is there for a pay check and a walker who is there because they love what they do.
Demonstrate Your Trustworthiness
There are many ways and words to show that you can be trusted, below are the most common. All five ranked in the top 50 most common words in a dog walker bio.
Knowing that the walker will fulfill their commitments makes all the difference for a pet owner. Reassuring them that you are the type of person that will show up on time, every time and can be trusted to get the job done will help build that trust with them.
Let Them Know You’re Local
Walkers like to highlight where they walk. Places like Houston, Charlotte, Chicago, and Austin showed up often. While big cities were the best represented, it is clear that there are walkers throughout the country. Walkers often also used words like north, south, east, and west, which are common in suburbs.
Customers want to know that their walker is truly local. They want a walker who is going to be in the area and can be available on short notice if needed. Furthermore, customers want the money they spend to stay in the community, instead of going back to some big company. With Barkly Pets, every cent goes straight to you, the walker. Additionally, this helps prevent requests from customers who are too far away for you.
Conclusion: Writing a Great Dog Walker Bio
A truly great dog walker bio will go along way to winning over new customers. The best bios highlight your experience, demonstrate your passion for pets, build trust, and let them know you’re local. These are important traits that customers are looking for.
In addition, to these tips, it’s important to be yourself. Show your personality and your enthusiasm and don’t be afraid to be creative. Standing out is hard to do, but following this simple steps will help you win over customers.